“Many people are under the impression that Lamaze disappeared, but actually Lamaze has shifted its approach,” says Jada Shapiro, a certified Lamaze childbirth instructor in New York City and co-founder of Birth Day Presence. “Lamaze is no longer a childbirth method, as much as a philosophy that provides a foundation and direction for women as they prepare to give birth and become mothers. Lamaze is at the forefront of the evidence-based care movement. Its mission is to promote, support and protect natural, safe, and healthy birth through education and advocacy.”